Essays on how small businesses get found, and where small-business technology is going. Published here first, then on Substack.
Five letters, two points each, a score out of 10. The framework I use to see why one local business gets the call and another doesn't, with a 20-minute self-check and one fix for each letter.
Google, ChatGPT and Instagram each decide who gets the job in a different way. How local businesses get found in all three rooms, and where to start this week.